Best AI Marketing & SEO Tools (2027)
AI marketing and SEO tools research keywords, optimise content, write ads, schedule social posts and analyse campaigns to grow traffic and sales. These are the 86 best AI marketing tools in our AI tools directory, ranked by our editors — our top picks right now are Semrush, Ahrefs, Attentive and beehiiv.
All 86 AI marketing tools, ranked
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1
SemrushFreemium
All-in-one SEO & marketing suite with AI
Keyword research, site audits, competitor analysis and AI writing and visibility tools used by millions of marketers.
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2
AhrefsPaid
SEO tools with AI content helper
Backlink and keyword database with site audits, rank tracking, AI content tools and brand visibility in AI answers.
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3
AttentivePaid
AI-powered SMS and email marketing
The leading US SMS marketing platform for retailers, with AI Pro that personalises messages and timing for each subscriber.
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4
beehiivFreemium
Newsletter platform with AI tools
US newsletter platform with AI writing and image tools, growth referrals, ad network and paid subscriptions.
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5
HubSpot BreezeFreemium
AI across HubSpot’s marketing & CRM
HubSpot’s AI layer with Breeze agents, copilot and intelligence for content, social, prospecting and customer service.
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6
KlaviyoFreemium
AI email & SMS for e-commerce
Customer data and marketing platform for online stores with AI-built flows, segments and predictive analytics.
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7
Microsoft ClarityFree
Free heatmaps with Copilot insights
Completely free behaviour analytics with heatmaps, session recordings and Copilot summaries of what users do.
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8
PostscriptPaid
AI retention marketing for Shopify
SMS, RCS and email platform for Shopify brands with AI shopping assistants and sales agents that text customers.
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9
SurferPaid
SEO & AI-visibility content platform
Content platform (formerly Surfer SEO) that helps pages rank in Google and get cited in AI search — content scoring, AI writing and AI-visibility tracking.
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10
BrazePaid
Customer engagement platform with AI
US platform for real-time, personalised messaging across email, push, SMS and in-app, with BrazeAI decisioning.
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11
BufferFreemium
Simple social scheduling with AI assistant
Easy social media scheduling for creators and small businesses with an AI assistant for ideas and captions.
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12
ClearscopePaid
Content optimisation for SEO teams
Premium content-grading tool that tells writers which terms and topics to cover, with Google Docs and WordPress add-ons.
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13
HotjarFreemium
Heatmaps, recordings & AI insights
Heatmaps, session recordings and AI-generated surveys and summaries — now part of Contentsquare — showing how visitors use your site.
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14
KluePaid
AI competitive intelligence
Vancouver-based platform that collects competitor intel and uses AI to build battlecards and win-loss insights for sales teams.
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15
Muck RackPaid
AI PR and journalist database
US PR platform to find journalists, pitch stories, monitor coverage and measure results, with AI pitch writing.
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16
OptmyzrPaid
PPC management with AI
US tool that audits and optimises Google, Microsoft and Amazon ad accounts with AI rules, scripts and budget pacing.
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17
SE RankingPaid
SEO platform for agencies & businesses
Affordable SEO suite with rank tracking, audits, content tools and an AI search visibility tracker.
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18
SimilarwebFreemium
Digital market intelligence
Estimates website and app traffic, keywords and audiences for any competitor, with AI insights.
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19
Sprout SocialPaid
Social media management for teams
Social publishing, engagement, listening and reporting with AI-assisted replies and insights for brands.
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20
ActiveCampaignPaid
AI-powered marketing automation
Email marketing and automation platform with AI-built automations, predictive sending and CRM.
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21
BirchPaid
AI-assisted ad automation
Formerly Revealbot, automates Meta, Google, TikTok and Snapchat ads with rules, bulk creation and AI insights.
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22
Brand24Paid
AI social listening & media monitoring
Monitors mentions of your brand across social, news, podcasts and the web with AI sentiment and insights.
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23
BrevoFreemium
Email, SMS & CRM (formerly Sendinblue)
Affordable marketing platform with email, SMS, WhatsApp, CRM and AI writing and send-time features.
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24
Customer.ioPaid
Data-driven customer messaging
US messaging platform for behaviour-triggered email, push, SMS and in-app campaigns with AI segment and content assistance.
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25
Dash SocialPaid
Brand-intelligent social media management
Formerly Dash Hudson, the Halifax-founded social platform with AI that predicts which visuals and videos will perform.
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26
MailchimpFreemium
Email marketing with generative AI
Long-running email and marketing platform (since 2001) with AI-generated emails, send-time optimisation and predictive segments.
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27
MetricoolFreemium
Social media planner & analytics
Plans, schedules and analyses social media and ads in one place, with an AI assistant for captions.
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28
MozFreemium
SEO software since 2004
Pioneering SEO company with Moz Pro, Domain Authority, keyword research and AI-assisted insights.
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29
NeuronWriterPaid
Semantic SEO content editor
Content optimisation tool that uses NLP and SERP analysis to help you write articles that rank, with AI drafting.
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30
SparkToroFreemium
Audience research
Shows what your audience reads, watches, listens to and follows so you can find where to reach them.
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31
SpyFuPaid
Competitor keyword research
US tool that reveals competitors’ paid and organic keywords, ad copy history and backlinks with AI-assisted insights.
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32
TailwindFreemium
Pinterest and Instagram marketing with AI
US Pinterest growth tool with keyword research, AI pin designs, Ghostwriter copy and smart scheduling.
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33
TopvisorFreemium
All-in-one SEO platform
Rank tracking, site audit and keyword tools with strong Yandex and Google coverage and AI helpers for SEO texts.
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34
TypefullyFreemium
Write and schedule posts with AI
Distraction-free writing app for X, LinkedIn, Threads and Bluesky with AI rewriting, scheduling and analytics.
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35
Yandex DirectPay-per-use
Russia’s largest ad platform with AI campaigns
Yandex’s advertising system for search, display and video, with AI-driven Master campaigns that generate creatives and optimise bids automatically.
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36
Yandex WordstatFree
Keyword research for Yandex search
Yandex’s free keyword statistics tool showing search demand, trends, regions and related queries for the Russian market.
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37
AnswerThePublicFreemium
What people ask about any topic
Visualises the questions and phrases people search for around a keyword, from Google and other search engines.
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38
BrandwatchPaid
Consumer intelligence & social listening
Enterprise social listening and consumer research with AI analysis over billions of online conversations.
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39
Constant ContactPaid
Email marketing with AI for small businesses
Long-time US small-business email platform with an AI content generator, automations, events and social posting.
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40
CreatorIQPaid
Creator marketing at scale
Enterprise influencer platform with AI creator discovery, campaign management, payments and ROI measurement.
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41
HootsuitePaid
Social media management with OwlyWriter AI
Social media dashboard (since 2008) for scheduling, monitoring and analytics, with an AI caption writer.
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42
IterablePaid
AI-powered cross-channel marketing
Customer-engagement platform with Iterable AI for predictive goals, send-time optimisation and personalised journeys.
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43
Keywords EverywherePaid
Keyword data in your browser
Browser extension that shows search volume, CPC and related keywords on Google, YouTube and other sites.
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44
LaterPaid
Social scheduling & influencer marketing
Visual social planner for Instagram and TikTok with AI captions, best-time posting and influencer tools.
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45
LucidyaPaid
Arabic AI customer-experience platform
Gulf-based CX platform with Arabic-dialect AI for social listening, customer engagement and sentiment analysis.
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46
MarketMuseFreemium
AI content planning & strategy
Content intelligence platform (since 2015) that maps topical gaps, prioritises what to write and generates briefs and drafts.
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47
Meta Advantage+Pay-per-use
AI-automated ads on Facebook and Instagram
Meta’s AI ad suite that automates targeting, budgets and creative generation across Facebook, Instagram and WhatsApp.
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48
OptimizelyPaid
Digital experience platform with Opal AI
Experimentation, CMS and commerce platform with Opal, an AI agent for content, testing and personalisation.
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49
RoistatPaid
End-to-end marketing analytics
Cross-channel analytics that ties ad spend to CRM sales and calls, widely used by Russian marketers to measure true ROI.
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50
Search AtlasPaid
AI SEO automation platform
US SEO suite whose OTTO agent automatically fixes technical issues, builds content and tracks rankings and AI visibility.
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51
SMMplannerFreemium
Social scheduling with AI content
Russian service for autoposting to VK, Telegram, Odnoklassniki and other networks, with AI text and image generation.
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52
SprinklrPaid
AI-native customer experience platform
Enterprise suite for social media, customer service, research and marketing with AI agents across 30+ channels.
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53
UnbouncePaid
AI landing pages
Landing-page builder with AI copywriting and Smart Traffic, which routes visitors to their best-converting variant.
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54
UnisenderFreemium
Email and SMS marketing service
Popular Russian email-marketing service with an AI assistant for subject lines and copy, automation and segmentation.
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55
AdCreative.aiPaid
AI-generated ad creatives
Generates conversion-focused ad banners, copy and product shots and scores them before you spend.
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56
BrightEdgePaid
Enterprise SEO & AI search platform
Long-standing enterprise SEO platform with AI-driven recommendations and AI search visibility insights.
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57
ConductorPaid
Enterprise SEO & content platform
SEO and content intelligence platform with website monitoring and AI writing for large marketing teams.
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58
CrayonPaid
Competitive intelligence platform
Tracks competitors’ websites, pricing and messaging and turns it into AI-summarised battlecards for sales teams.
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59
Google Performance MaxPay-per-use
AI campaigns across all Google channels
Google Ads’ goal-based campaign type that uses AI to buy Search, YouTube, Display, Gmail and Maps inventory with generated assets.
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60
Koala AIPaid
SEO article writer
Generates SEO-optimised articles with real-time data, affiliate product roundups and direct publishing to WordPress.
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61
MadgicxPaid
AI for Meta ads
AI marketing platform that automates Meta ad audiences, budgets and creative insights for e-commerce.
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62
MeltwaterPaid
Media intelligence and social listening
Media monitoring, social listening and influencer platform with AI summaries, sentiment and AI-search visibility tracking.
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63
MutinyPaid
AI website personalisation for B2B
Personalises B2B websites and builds account-based microsites with AI to convert target accounts.
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64
Predis.aiFreemium
AI social media post generator
Generates on-brand social posts, carousels, videos and ads from a single prompt, then schedules them.
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65
ProfoundPaid
AI visibility for enterprise brands
Shows how AI answer engines talk about your brand and which sources they cite, so you can improve visibility.
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66
RankIQPaid
AI SEO toolset for bloggers
Keyword library of low-competition terms and a content optimiser built specifically for bloggers.
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67
SmartlyPaid
AI-powered advertising platform
Enterprise platform for automating social and digital ad creative, campaigns and reporting at scale.
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68
TaplioPaid
AI tool to grow on LinkedIn
Writes, schedules and analyses LinkedIn posts with AI and a library of viral posts for inspiration.
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69
UbersuggestFreemium
Neil Patel’s SEO tool with AI writer
Beginner-friendly SEO tool for keyword ideas, site audits, backlinks and AI-written content, with a free daily quota.
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70
VK AdsPay-per-use
AI-powered ads across VK platforms
VK’s advertising platform for VKontakte, Odnoklassniki and partner sites, with automatic targeting and AI creative tools.
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71
WishpondPaid
AI marketing platform for small businesses
Vancouver-based marketing suite with AI landing pages, popups, contests, email automation and done-for-you campaigns.
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72
BlazeFreemium
AI marketing for small businesses
Creates on-brand social posts, blogs and emails and schedules them, aimed at small businesses and solopreneurs.
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73
JacquardPaid
AI brand language (formerly Phrasee)
Generates and optimises on-brand marketing language for email, push and social with performance learning.
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74
Junia AIFreemium
AI SEO writing platform
Writes long-form SEO articles in your brand voice with keyword research, internal links and image generation.
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75
OcoyaPaid
AI social content and scheduling
Creates social posts with AI copy and templates and schedules them across platforms from one place.
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76
OmnekyPaid
AI ad generator
Generates on-brand ad creatives with AI, tests them across channels and learns which visuals and copy perform.
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77
Otterly.AIPaid
Track your brand in AI search
Monitors how your brand and links appear in ChatGPT, Perplexity, Google AI Overviews and other AI answers.
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78
Peec AIPaid
AI search analytics for marketing teams
Tracks visibility, position and sentiment of your brand across AI search engines with competitor benchmarks.
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79
PencilPaid
Generative AI for ad creative
Generates, tests and predicts performance of ad creatives for performance marketers and brands.
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80
TypefacePaid
Enterprise generative AI for content
Brand-personalised AI content platform for creating on-brand images, copy and campaigns at enterprise scale.
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81
AlbertPaid
Autonomous AI for digital advertising
AI that runs and optimises paid campaigns across search, social and programmatic by itself, adjusting budgets and creatives.
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82
Alli AIPaid
On-page SEO automation
Applies on-page SEO fixes, schema and content changes across any CMS from one dashboard, without developers.
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83
BywordPaid
Programmatic SEO with AI
Generates hundreds of SEO articles from keyword lists and publishes them to your CMS for programmatic SEO.
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84
LatelyPaid
AI that turns long content into social posts
Learns your brand voice and repurposes blogs, podcasts and videos into dozens of social posts.
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85
PersadoPaid
Motivation AI for marketing language
Enterprise generative AI that crafts marketing messages based on emotional and motivational language data.
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86
SEO.aiPaid
AI SEO writer and keyword tool
Researches keywords, writes SEO-optimised content and checks on-page factors in one AI workspace.
Best AI Marketing & SEO Tools — FAQ
What is the best AI marketing tool in 2027?
Semrush is our top-rated AI marketing tool right now (4.7/5), followed by Ahrefs and Attentive. The best choice depends on your use case — compare features and pricing in the list above.
Are there free AI marketing tools?
Yes — 25 of the 86 AI marketing tools on this list are free or have a free plan, including Semrush, beehiiv, HubSpot Breeze and Klaviyo. See every one on our free AI tools list.
How does ZORGO AI rank AI marketing tools?
Every tool is reviewed and rated out of 5 by a human editor for quality, usefulness and reliability, then ranked by rating and popularity. Paid placements are labelled “Sponsored” and editor ratings are never for sale.